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Should You Use Your Current Audience To Launch an Unrelated Series? (Survey Says Yes.) (Behind-the-Scenes Launch #1)

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This entry is part 1 of 5 in the series Behind-The-Scenes of My Launch(es)

This entry is part 1 of 5 in the series Behind-The-Scenes of My Launch(es)One of my greatest fears at the moment is (finally!) doing a proper launch on my young adult urban fantasy series, Waters Dark and Deep. This is a fiction series that I’ve been writing since 2009, that I’ve published (and later unpublished) two times now. In so many ways, the series has been so near and dear to my heart that I don’t want to *really* launch it. Because if I do, and if it fails, it could…read more

Raising Author Rank With Waters Dark and Deep + Prose on Fire Release Date Scheduling (Behind-the-Scenes Launch #2)

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This entry is part 2 of 5 in the series Behind-The-Scenes of My Launch(es)

This entry is part 2 of 5 in the series Behind-The-Scenes of My Launch(es)I’m certainly not all-in on Amazon’s Kindle Unlimited program, but for my Young Adult Urban Fantasy series, Waters Dark and Deep, I’ve decided to go Select and keep it there for awhile. Why? A few reasons: The genre is suited for it The books themselves are shorter (between 50,000 and 75,000 words) There are 25 books in the series, plus lots of spinoffs in the world I’m likely going to need the help of Amazon ads and Kindle…read more

Too Much Going On At Once? (Behind-the-Scenes Launch #3)

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This entry is part 3 of 5 in the series Behind-The-Scenes of My Launch(es)

This entry is part 3 of 5 in the series Behind-The-Scenes of My Launch(es)Today, I sent an email with six Calls-To-Action to my Prose on Fire email list. I know better. Common knowledge is that you should only send ONE CTA in your email. I’ll sometimes break the rule with two, and if we’re really busy, I’ll share three. So you can probably guess how much of a shit show of things to do I’m in right now. Here are the six CTAs we’re sending on today: Our new blog posts…read more

The Plan For Soft Launching My Fiction Series via Kindle Unlimited (Behind-the-Scenes Launch #4)

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This entry is part 4 of 5 in the series Behind-The-Scenes of My Launch(es)

This entry is part 4 of 5 in the series Behind-The-Scenes of My Launch(es)I took some reflective time over the last few days to get a little clearer on what I want to do regarding the book launches I have coming up, and also what I can realistically accomplish. As a refresher, I’m trying to leverage my more established Prose on Fire brand to raise my author rank for my unestablished fiction brand. Unfortunately, this means that I’m launching almost a book a week until the end of the year… and…read more

All the Things I’m Doing (And Not Doing) To Promote My Kindle Countdown Deal(s) (Behind-the-Scenes Launch #5)

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This entry is part 5 of 5 in the series Behind-The-Scenes of My Launch(es)

This entry is part 5 of 5 in the series Behind-The-Scenes of My Launch(es)Three of the five Prose on Fire books are on sale this week for $0.99. I messed up and somehow didn’t save the scheduled promotion for Nail Your Story. At first I was disappointed in myself, but then I realized it was probably a good thing to have both Nail Your Story and Writing Productivity Bundle in my back pocket for near-future promotions. You never know when you might need a boost of sales for something, or a special promo…read more

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